Okurları Medya Platformlarına mı Yönlendirmeli QRLA Sayfasına mı?
By H. Omer on September 10, 2017
One of the better qualities of print over digital is that it is less distractive and your digital enhancement strategy should respect that. Simply directing your readers to media platform pages from your printed media might end up distracting them... Jumping from content to content within the platform can cause your readers to be detached from your actual story/message/goal.
But we can have the best of both worlds. QRLA makes it delightfully easy to embed these media contents from worlds most popular platforms. All you need to do is to paste their link and you have the media + the rest of the blank page!
Below is a side by side comparison of different issues you might want to consider about before making your next print-with-digital project. On the left, your readers is directed to the media playing on the platform's web page, on the right the same media from the same platform but embeded inside a QRLA content page.
1. Video
The main reason why you directed your readers into this page. But there can be so many things happening before, during and after video plays.
PLATFORM PAGE
QRLA PAGE
Can start with a preroll advertisement
No preroll advertisement
Can have info banners during the video
No info banners during the video
Can end with platform suggested videos
No platform suggested videos
2. Content Page
It is a responsibility to craft the page so that everything inside it serves your main purpose of enhanced experience. Now ask yourself... Do they?
PLATFORM PAGE
QRLA PAGE
Page has single video as main content
Embedded video is only part of the content
Page can include undesired ads
Creator has the full page control
Platform Suggested videos can distract viewers attention
Creator has the full page control
3. Traffic Data of the Page
How effective is your digital project really? Seeing the traffic generated through your project can help you and your stakeholders immensely. Are you able to see it?
PLATFORM PAGE
QRLA PAGE
If you are not the owner of video content, you have no access to media traffic coming through your project.
QRLA built-in analytics tools show you day by day traffic through your project.
4. Monetization
You just opened a new front for your readers and it presents new monetization options... or at least it should!
PLATFORM PAGE
QRLA PAGE
If you are not the owner of video content, you have no monetization options by sharing.
You are the owner of your page. You can place ads to the rest of your page if you choose to do so.
